Channel 4 partner with Dare to find new games developers
3rd April 2008
Channel 4 will sponsor the individual regional centres as well as the major Dare ProtoPlay showcase events in Edinburgh and London where the teams’ prototype games are judged by the public and industry practitioners. The investment continues Channel 4’s innovation in producing public service content and development of new creative talent.
The partnership was trailed by Channel 4’s Chief Executive Andy Duncan at the recent launch of its new strategy Next on 4, he said; “Channel 4 is driven by innovation, talent and risk-taking and all of these are inherent in the Dare to be Digital competition. Video game design and production requires a fusion of art and science and 4Dare will bring together the top young talent from regional centres vital to the future of digital broadcasting in this area. “
Matt Locke, Commissioning Editor, Education, Channel 4 says; “The games sector is going through a period of major innovation and growth at the moment, with platforms like the Nintendo Wii and casual online gaming attracting mass audiences. As games are important way of reaching younger audiences, we think the partnership with Dare to Be Digital is an ideal way for us to work with this sector in a way that is true to Channel 4's strengths - supporting talent, encouraging innovation and diversity, and taking risks on new ideas. We look forward to seeing the exciting projects coming out of this year's 4Dare project.”
Abertay’s 4Dare Director, Paul Durrant commented; “our partnership with Channel 4 is a marker for both the shift in media audiences and the broad appeal of video games across many different distribution channels. 4Dare ProtoPlay is a live extravaganza bringing all of the exciting dimensions of video games together with the opportunity to meet the talented young designers of the future and learn how games are created in a highly social environment.”